Part 2: Ten steps to crisis management

IR Department's Cherie Hartley says the companies that communicate with appropriate frequency and certainty are best rewarded by the market

This is the second article in a two-part series, written by our Communications Director, Cherie Hartley.

In part one, we covered the definition of a crisis and shared the example of a company which turned a looming crisis into an opportunity. Here in part two, we get into the nuts and bolts of how to effectively plan for a corporate crisis and how to prepare your team on how to respond effectively, before the need arises.

 

April 30th, 2020 by Cherie Hartley
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Part 1: Responding effectively in a time of crisis

This is the first article in a two-part series, authored by our Communications Director, Cherie Hartley. In part one, Cherie describes the definition of a crisis; key considerations in crisis comms and highlights one company that pivoted its strategic offering during the COVID-19 outbreak to turn a major potential revenue downturn into an opportunity.

April 22nd, 2020 by Cherie Hartley
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