This is the second article in a two-part series, written by our Communications Director, Cherie Hartley.

In part one, we covered the definition of a crisis and shared the example of a company which turned a looming crisis into an opportunity. Here in part two, we get into the nuts and bolts of how to effectively plan for a corporate crisis and how to prepare your team on how to respond effectively, before the need arises.

This is the first article in a two-part series, authored by our Communications Director, Cherie Hartley. In part one, Cherie describes the definition of a crisis; key considerations in crisis comms and highlights one company that pivoted its strategic offering during the COVID-19 outbreak to turn a major potential revenue downturn into an opportunity.

IR Department's Lauren Byrne, Junior Account Executive, discusses the struggles of isolation in a time of crisis and how to deal with it. Focusing on physical and mental health as well as maintaining a healthy work/life balance, she gives her tips on how to stay healthy while being isolated and away from regular routine.