Three takeaways from the 2021 AIRA conference

The Australasian Investor Relations Association's (AIRA) annual conference is a great place to hear new ideas, exchange views, and reconnect with colleagues.


IR Department's Account Director, Juliana Roadley, attended this year’s conference in person. Here are her three clear takeaways:

May 31st, 2021 by Juliana Roadley
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Earned vs Bought media: Is it worth paying for a headline?

A media landscape dominated by digital is characterised by a lot of space, a lot of noise, and a lot of competition for air time. It’s tempting to consider paying for a headline… but is the cost worth it? We share our experience.  


May 27th, 2021 by IRD Team
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No-Nonsense Guide to Building a Social Media Strategy

We came across this insightful piece by IRM that covers the social media strategy must haves. 

The "No-Nonsense Guide to Building a Social Media Strategy" covers defining your social media goals and it's audience and how to engage so your strategy is doing more than just making noise. 



May 12th, 2021 by IRM
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