Cherie has more than 20 years’ experience in the communications industry, with vast expertise in the areas of public relations and marketing. Having held senior positions both agency and client side in Australia, Europe and the Middle East, her knowledge spans consumer, corporate, not-for-profit and government communications. Cherie has worked extensively across numerous industries, including sport, tourism, healthcare and FMCG sectors.
Her experience includes heading up strategic communications for the Government of Abu Dhabi where she advised on government policy, developed the Emirate’s tourism brand, and secured and marketed major sporting events such as the FIFA Club World Cup. Prior to this, Cherie headed up Consumer PR for Burson-Marsteller in Australia where she developed award-winning campaigns for clients such as Johnson & Johnson, Heineken and Tourism New Zealand.
Specialities: strategic communications, media relations, event management, sponsorship, marketing (ATL and BTL), digital, social media and content development.